Thursday, May 31, 2012

Science PR? Challenge ACCEPTED!

Science outreach has been getting a lot of attention these days, thanks to the recently published PLoS ONE article that looks at why scientists are stuck in the "ivory tower." Frankly, some scientists are just ill-equipped to talk to regular people, and I haven't met anyone yet who chose a career in science because of his or her supreme writing skills. That said, in my graduate education thus far, I have found that the most successful faculty members at BCM are excellent communicators (recently in the news Lynn Zechiedrich, for one).

The subject is gaining momentum... I mean, just days after I made the decision that I wanted to start a science blog, Soapbox Science (a blog by the pinnacle science journal Nature) started a series on how to engage the public in science discussions. 

So it's now well established that we scientists need to do a better job of reaching out to the public to share what we do and why it is important. Annnnd to share it in a way that non-scientists can actually understand.  In the words of the legendary Barney Stinson, "Challenge accepted!"

What's my interest in this? For starters, I have a burning desire to talk about certain science and health issues that I feel get misrepresented, misunderstood, or flat-out ignored in the general media. I also want to help people like my family (Hi Mom!) and friends understand what it is that I do. Fundamentally, I have a huge passion for both science and education, and starting a science blog seems like a good way to follow my passion on my journey to a PhD.

Some good reads to tide you over until next time...

Science has a PR Problem 
Women researchers more likely to conduct outreach